Dr. Hariprakash U P
Education Details
| Degree | Institution | Specialization | University | Year |
| BBM | Upendra Pai Memorial College, Udupi | Finance | Mangalore University | 1997 |
| MBA | Maharishi Institute of Mangement | Marketing | Maharishi University of Management | 1999 |
| M.Phil | Annamalai University | Marketing | Annamalai University | 2008 |
| NET | NET Board | Management | UGC | 2013 |
| Ph.D. | Visveswaray Technological University (Submitted) | Marketing | VTU | 2020 |
Experience Details
| Field | Designation | Workplace | From | To |
| Teaching | Professor | Srinivas Institute of Technology | 2007 | Till Date |
| Teaching | Visiting Faculty | ICFAI Business School | 2008 | 2009 |
| Teaching | Assistant Professor | KVGCE, Sullia | 2004 | 2007 |
| Industry | Project In charge | Manipal IT School | 2002 | 2003 |
| Industry | Project Coordinator | Educomp Datamatics | 2000 | 2001 |
Subjects Handled
| Marketing Management , Consumer Behavior , Integrated Marketing Communication , Management Information Systems , Entrepreneurship Development Program , Business Research Methods , International Business Management , Macro Business Environment , Total Quality Management |
Area of Interest
| Marketing , Consumer Behavior , Integrated Marketing Communication , Management Information Systems , Entrepreneurship Development Program , Business Research Methods , International Business Management |
Publications in Journals
| International Journal | |
| 1 | Published a paper titled “ Private labels in indian retail industry ”, International Jour-nal of Multidisciplinary Research Vol.1 Issue 8, December 2011, ISSN 2231 5780. Impact Factor 6.614 |
| 2 | Published a paper titled, “A Comparative Study on Shopping Variables Influencing Grocery Store Choice among Organised and Unorganised Grocery Shoppers in Dak-shina, Kannada District, Karnataka, India”, Acme Intellects International Journal of Research in Management, Social Sciences & Technology, Volume 13, January 2016, ISSN 2320 – 2939. |
| 3 | Published a paper titled Influence of Shopping Variables on Grocery Shoppers in UGC Approved Journal, International Journal of Creative Research Thoughts, Vo-lume 6 Issue 2 April 2018, ISSN 2320-2882. Impact Factor: 5.97. |
| 4 | Published a paper titled Influence of Age on the grocery Shopping Behavior in Se-lected Cities of Karnataka, India in UGC approved Journal, International journal of Advanced Scientific Research and Management, Volume 3 Issue 10, PP 190-196, Oc-tober 2018, ISSN2455-6378. Impact Factor: 3.94 |
| 5 | Published a paper titled “Store Variables Influencing Organized Grocery Retail Store Shoppers” in UGC-CARE List Journal, “Our Heritage Journal of Multidisciplinary Research” with ISSN 0474-9030 and having Impact Factor 4.912 in Febraury 2020. |
| 6 | Published a paper titled “Does Store Satisfaction Differ among Organized and Unorganized Shoppers?” in UGC-CARE List and Scopus Active Journal, “Gradiva Review Journal” Volume 7 Issue 12 2021 with ISSN 0363-8057 and having Impact Factor 6.1 in 11th Decemebr 2021. |
Paper presented in conferences
| National Paper | |
| 1 | Presented a paper titled “Effect of LPG on Health Industry in India” in a National Seminar organised by JNNCE, Shimoga on 22.10.2005. |
| 2 | Presented a paper titled, “Medical Tourism in India” National in Seminar at East Point College of Engineering and Technology, Bangalore on 15.05.2006. |
| 3 | Presented a paper titled, “Retail Industry in India” National Seminar at Institute of Management Studies, Kuvempu University, Davangere on 05.12.2008. |
| 4 | Presented a paper titled, “Current Issues in Retail Industry in India”, in National Se-minar at P A College of Engineering, Mangalore, on 24.03.2009 |
| 5 | Presented a paper titled, “Tends in Indian Retail Industry” National Seminar at Srini-vas Institute of Technology, Valachil 14.10.2009 |
| 6 | Presented a paper titled “Store Variables Influencing Unorganized Grocery Retail Store Shoppers” in National Conference “Emerging Trends in Business Management” organised by Mangalore University on 30th December 2019 |
| 7 | Presented a paper titled “A Study on of Frequency of Grocery Shopping Behaviour of Shoppers” in a National Conference “Industry 4.0 - The World of Industrial Trans-formation” organised by Government First Grade College, Punjalkatte, D.K on 25th Febraury 2020 |
| Inter National Paper | |
| 1 | Presented a paper titled, “Trends in Medical Tourism” International Seminar at Ma-nipal Institute of Management, Manipal on 07.01.2008 |
| 2 | Presented a paper titled “Store Variables Influencing Organized Grocery Retail Store Shoppers” in International Conference “Emerging Issues and Trends in Intellectual Capital and Innovative Management Practices in the Global Economy” organised by Govinda Dasa College, Surathkal on 13th and 14th January 2020 |
| 3 | Presented a paper titled “Changing Shopper’s Experience Due to Technological Changes ” at the International Conference on Managing Business Transformation in the Digital Era, organized by Department of MBA, Srinivas Institute of Technology, Mangalore on 29th & 30th April 2022 |
| 4 | Presented a paper titled “MSMEs in The New Face of Digitalization: A Study with Reference to Sustainability and Development” International Conference on Sustainable Innovative Strategies for Business Development in the Current Scenario 2nd & 3rd March 2023 organised by Srinivas Institute of Technology. |
Workshop/Seminar attended/Guest lectures delivered
| 1 | Attended a Workshop on “Research Methodologies” at KLS Gogte Institute of Technology, Belgaum, from 25.05.2009 and 26.05.2009 |
| 2 | Attended a 3 days workshop on research design and statistical analysis using SPSS at VTU regional centre, Mysore from 25 th to 27th august 2016. |
| 3 | Attended a one day Executive Development Program on “Managing Personal Finance for Financial Prosperity and Independence “conducted by Justice KS Hegde Institute of Management, Nitte on 9 February 2018. |
| 4 | Attended a Workshop on “ New Model Curriculum for PG Course, Detailed Syllabus as per Outcome Based Education (OBE) format including course outcome and Blooms Taxonomy” on 6 August 2018, at BNMIT, Bangalore. Organized by VTU, Belagavi. |
| 5 | Attended a 5 day workshop on “Outcome based education and NBA accreditation” organised by MITE College Mangalore from 30th December 2019 to 3rd January 2020 |
| 6 | Gave a talk on “Professional Success- A Holistic Approach” to final year BBM and BCOM students of Government First Grade College, Vital on 21 March 2018. |
| 7 | Gave a talk on “ Professional Success - A holistic Approach” in Government First Grade College, Hiriadka, Udupi for final year students on 22 March 2018 |
| 8 | Gave a talk on “Global Warming” in Government First Grade College, Punjalkatte, for final year degree students on 22nd April 2019 |
| 9 | Gave a talk on “ Becoming Successful Professional” in Government First Grade College, Karwar, for final year degree students on 3rd March 2020 |
| 10 | Conducted a Online Workshop on 'Professional Successful - A Holistic Approach' for SDM College of Business Management Post Graduate Center for Management Studies and Research, Mangalore on 12th July 2021 |
| 11 | Participated in the National Conference on “Indian Economy Towards $5 Trillion” organised by Padmashree Institute of Management, Bangalore on 11th December 2021 |
| 12 | Authored book titled “Logistics and Supply Chain Management” |
Patents & Books
| 1 | Authored book titled “Logistics and Supply Chain Management” |
Projects Guided
| 1 | MBA projects | 200 |
Membership in professional bodies
| 1 | Member of “ The Indian Society for Technical Education” (ISTE) |
Departmental Responsibilities
| 1 | Administrative works as a Head of the Department |
| 2 | Organising National Level Management Fest and National Seminars |
| 3 | Organising Personality Development Programs for the Students |
| 4 | Guiding students for their project and internship works |
| 5 | University Paper Valuation and Question paper setting |
| 6 | NAAC Criteria Coordinator |
| 7 | NBA Department Coordinator |
| 8 | Publicity and Website Committee Coordinator for the College |
Awards/Achievements
| 1 | Incharge Head of the Department of MBA Program for 6 Years |
| 2 | Handled and Implemented Intel – Tech to the Future Projects for Karnataka Government |
| 3 | Project In charge of Manipal IT School |
Contact Details
| Email ID(Official) | hariprakashup@sitmng.ac.in |
