Dr. Ajoy S Joseph
Education Details
| Degree | Institution | Specialization | University | Year |
| B.Sc. | SB College - Changanacherry | Botany | Mahatma Gandhi | 1988 |
| MBA | Bharati Vidya Peeth’s - Solapur | Marketing & HRD | Shivaji University | 1993 |
| Ph.D. | Mangalore University | Marketing | Mangalore University | 2008 |
| Dip. SCLM | Trios College – Canada | Supply Chain & Logistics Management | Internship – Air Imports,Panalpina Inc, Toronto | 2014 |
| FDP | IIM (S) | Learning styles, Teaching pedagogy for management teachers and macro economics for business. | 2019 |
Experience Details
| Field | Designation | Workplace | From | To |
| Teaching | Lecturer | K.V.G. College of Engineering Dept. of Management (MBA) | Sept 2002 | June 2003 |
| Teaching | Lecturer | St. Aloysius College – B.B.M & M.B.A Dept. | June 2003 | August 2006 |
| Teaching | Asst. Professor | P. A College of Engineering – Dept. Of Management Studies (MBA) | August 2006 | July 2008 |
| Teaching | Professor & HOD | Srinivas Institute of Technology – Dept. of Management studies (MBA) | August 2008 | Till date |
| Research | PhD - Research Guide | Viswesharaya Technological University | 2011 | Till date |
| Industry | Management Trainee – Marketing | Rashtra Deepika Ltd.. | October1993 | June 1994 |
| Industry | Management Trainee/Executive Business Development | Cipla Ltd. | July 1994 | January 1996 |
| Industry | Executive– Sales & Marketing | Telesistem (India) Pvt. Ltd. | Feb 1996 | Sept 1996 |
| Industry | Marketing Manager | Maha Rashtra Apex Corpn. Ltd. | Sept 1996 | August 2000 |
| Industry | Resident Manager | ICICI Home Finance Company Ltd. | August 2000 | Feb 2002 |
| Industry | Asst. Property Manager | Metcap Inc | October 2012 | May 2018 |
Subjects Handled
| Principles of Management , Strategic Management , HR |
Area of Interest
| Consumer Behaviour , HR |
Publications in Journals
| National Journal | |
| 1 | Krupa A Rai, Dr. Ajoy Joseph and Dr Shrinivasa Mayya D , “Shopping is a Serious Affair: Alleviating Negative Emotions through Retail Therapy” IMRC 2018 (UGC Referred Journal). IOSR Journal of Business and Management (IOSR-JBM) e-ISSN: 2278-487X, p-ISSN: 2319-7668 PP 01-07 www.iosrjournals.org , April 2018. |
| 2 | Krupa A Rai, Dr. Ajoy Joseph, D Shrinvasa Mayya “Sense of Self-threat: A behavioural approach to retail therapy among women in Mumbai” – 13th SIMSR Global Marketing conference, 5th-6th Feb,2018, ISBN:978-93-81715-14-7 |
| 3 | Krupa A Rai, Dr. Ajoy Joseph, “Role of affective factors in compensatory consumption: consumers’ emotional evasion”, in the book Management Innovation & Intervention for Sustainable Development, Mumbai University, by Excel India Publisher, New Delhi, 2014,ISBN:978-9308384-272-8. |
| 4 | The scope of catastrophe bonds as a catastrophe risk financing alternative in India: A study focused on catastrophe losses over the last five years. Steveen Tellis, Dr.Ajoy Joseph – Excel international Journal of Multidisciplinary Management Studies (EIJMMS) 2012 |
| 5 | Buying behaviour of passenger car customers towards auto finance – An empirical study , January 2011, Volume II , Issue – 1, Indian Journal of Commerce and Management Studies |
| 6 | Passenger car industry in India in SCOUR , Journal of Institute of Productivity and Management, Volume 01, Number 02, July 2007. |
| International Journal | |
| 1 | Mrs. Mallika and Dr. Ajoy S Joseph “Reimaging Customer Engagement in Banking Sector Through Hi Tech Banking Services in Post Pandemic Era” in the conference proceedings of the International Conference on “Sustainable Innovative Strategies for Business Development in the Current Scenario” on organised by Dept of MBA - Srinivas Institute of Technology, Mangalore on 2nd & 3rd March 2023 , Bonfring, March 2023. ISBN 978-93-92537-51-6, www.bonfring.org |
| 2 | Rashmi, Dr.S.J. Ajoy and Dr.D. Shrinivasa Mayya “Social Media Marketing for Sustainability: Literature Review” in the conference proceedings of the International Conference on “Sustainable Innovative Strategies for Business Development in the Current Scenario” on organised by Dept of MBA - Srinivas Institute of Technology, Mangalore on 2nd & 3rd March 2023 , Bonfring, March 2023. ISBN 978-93-92537-51-6, www.bonfring.org |
| 3 | Rashmi, Dr. Srinivasa Mayya D, Dr. Ajoy S Joseph “ Social Medial Impact on Online Impulse Buying – an Instagram Prespective” in Journal of XI’AN University of Architecture &Technology (JXAT Journal) Volume XIV, Issue XII, 2022, Scopus Indexed , ISSN: 1006-7930 Impact Factor 3.7 |
| 4 | Rashmi, Dr. Srinivasa Mayya D, Dr. Ajoy S Joseph “Social Media Impact on Online Impulse Buying – A social Commerce Perspective” IOSR Journal of Business and Management (IOSR-JBM) e-ISSN: 2278-487X, p-ISSN: 2319-7668. Volume 24, Issue 12. Ser. V (December. 2022), PP 01-05, www.iosrjournals.org |
| 5 | Dr. Ajoy S Joseph, Mrs. Beena AY, “Digital Transformation In Education” in the conference proceedings of the International Conference on “Managing Business Transformation in Digital Era” organised by Dept of MBA - Srinivas Institute of Technology, Mangalore on April 29th & 30th 2022, Bonfring, June 2022. ISBN 978-93-92537-44-8, www.bonfring.org |
| 6 | Dr. Ajoy S Joseph Mr.Joe Joseph “Digital Transformation In Mars Incorporated - A Case Study” in the conference proceedings of the International Conference on “Managing Business Transformation in Digital Era” organised by Dept of MBA - Srinivas Institute of Technology, Mangalore on April 29th & 30th 2022, Bonfring, June 2022. ISBN 978-93-92537-44-8, www.bonfring.org |
| 7 | Dr. Krupa A Rai, Dr. Ajoy Joseph, Dr Shrinivasa Mayya “We are what we consume – An Assesment of characters and characterizations in Web Series” in the conference proceedings of the International Conference on “Managing Business Transformation in Digital Era” organised by Dept of MBA - Srinivas Institute of Technology, Mangalore on April 29th & 30th 2022, Bonfring, June 2022. ISBN 978-93-92537-44-8, www.bonfring.org |
| 8 | Dr. Ajoy S Joseph, Mrs. Rashmi, Dr. Srinivasa Mayya D, “Change in M-Shopping Behaviour and future Behaviour Intension – Covid 19 impact in India” in the conference proceedings of the International Conference on “Managing Business Transformation in Digital Era” organised by Dept of MBA - Srinivas Institute of Technology, Mangalore on April 29th & 30th 2022, Bonfring, June 2022. ISBN 978-93-92537-44-8, www.bonfring.org |
| 9 | Praveen D, Dr. Srinivasa Mayya D, Dr. Ajoy S Joseph “A Pilot Study On Impact Of Micro Finance Schemes Of SKDRDP On Self Help Groups (SHGS) On Economic Empowerment In Rural Area Of Mysore Division District, Karnataka” in the conference proceedings of the International Conference on “Managing Business Transformation in Digital Era” organised by Dept of MBA - Srinivas Institute of Technology, Mangalore on April 29th & 30th 2022, Bonfring, June 2022. ISBN 978-93-92537-44-8, www.bonfring.org |
| 10 | Mrs. Mallika, Dr. Ajoy S Joseph “Hightech Banking and its impact on Customer Relationship Management” in the conference proceedings of the International Conference on “Managing Business Transformation in Digital Era” organised by Dept of MBA - Srinivas Institute of Technology, Mangalore on April 29th & 30th 2022, Bonfring, June 2022. ISBN 978-93-92537-44-8, www.bonfring.org |
| 11 | Dr. Ajoy S Joseph , Mrs. Shoba UP “A Pilot Study On Work life Balance on Employee Satisfaction in Hospitals: A study with reference to Dakshina Kannada District” in the conference proceedings of the International Conference on “Managing Business Transformation in Digital Era” organised by Dept of MBA - Srinivas Institute of Technology, Mangalore on April 29th & 30th 2022, Bonfring, June 2022. ISBN 978-93-92537-44-8, www.bonfring.org |
| 12 | Mrs. Mallika, Dr. Ajoy S Joseph, “Determinant factors of consumer’s (Pvt. bank) selection decision in the city of Mangalore” ZENITH International Journal of Business Economics & Management Research Vol.11 (12), December (2021, ISSN 2249-8826 ZIJBEMR, Impact Factor: 7.07 (www.zenithresearch.org) |
| 13 | Dr. Ajoy S Joseph , Mrs. Shoba UP, “A Conceptual Review on the Study and Importance of Work Life Balance” , International Journal of Trend in Scientific Research and Development (IJTSRD) , Volume 5 Issue 5, July –August 2021, e – ISSN: 2456- 6470, Impact factor 6.410 (www.ijtsrd.com) |
| 14 | Dr. Ajoy S Joseph , Mrs. Mallika , “E Banking In India – A Study” , International Journal of Trend in Scientific Research and Development (IJTSRD) , Volume 5 Issue 4, May –June 2021, e – ISSN: 2456- 6470 (www.ijtsrd.com) |
| 15 | Praveen D, Dr. Srinivasa Mayya D, Dr. Ajoy S Joseph , “ Micro Finance Through Self Help Groups (SHGS): a Tool For Socio-Economic Development of Rural People” (Comprehensive Review of Literature), International Journal of All Research Education and Scientific Methods (IJARESM), ISSN:2455-6211 Volume 9, issue 3, March 2021, Impact Factor 7.429 ( www.ijaresm.com) |
| 16 | Krupa A Rai, Dr. Ajoy Joseph and Dr Shrinivasa Mayya D, “Opposite attracts Understanding compensatory consumption through the lens of self-expansion”, 12TH Annual ISDSI International Conference at S.P. Jain Insitute of Management and Research, Mumbai, from 28th – 30th December 2018 – (Publication under process) |
| 17 | Rashmi, Dr. Srinivasa Mayya D, Dr. Ajoy S Joseph. “Comprehensive approach towards M shopper’s behaviour using shopping Apps – TAM Model Analysis” , International Journal of Trend in Scientific Research and Development” (IJTSRD), Volume 5 Issue 1, November – December 2020, e-ISSN: 2456-6470 ( www.ijtsrd.com) |
| 18 | Dr. Krupa A Rai, Dr. Ajoy Joseph and Dr Shrinivasa Mayya D , “Compensatory Consumption – An undefined Consumption Paradox”, Proceedings of 7th Asia Pacific International Conference at Sydenham Institute of Management Studies, Research and Enterprenership Education, Mumbai from 6th – 7th January 2020. ISBN-978-81-928925-5-9 |
| 19 | Krupa A Rai, Dr. Ajoy Joseph, Dr. Shrinivasa Mayya D “Therapeutic buying: A temporary relief for an emotional disequilibrium among women in Mumbai”, GMC 2018, Tokyo Japan,23rd-26th July 2018, Indexed: db.koreascholar. |
Paper presented in conferences
| National Paper | |
| 1 | Presented a paper on “Emerging trends in Indian service sector” conducted by AICTE sponsored national seminar by Srinivas Institute of Technology – Dept of MBA , held on April 26th and 27th 2012. |
| 2 | Presented a paper titled “The scope of catastrophic bonds as a risk financing alternative in India : A study focused on catastrophic losses over last 5 years” In the second NITTE International conference on “Redefining the roles of business, NGOs and Government: A mission for a better global society” held on 29th – 30th December 2010 |
| 3 | Presented a paper “A study on data warehousing and CRM” in the two day national conference on “Economic Revival : Business perspectives and opportunities” held on 29th& 30th April 2010 at St.Joseph Engineering College, Mangalore |
| 4 | Presented a paper on “Higher education in india – A preview” in the two day national conference “The status of higher education in India” held on 19th& 20th February 2010. |
| 5 | Presented a paper in national seminar on “Changing frontiers of Industrial development in India” held in Srinvas Institute of Technology on October 14th, 2009. |
| 6 | Presented a paper on “ Passenger Car Industry” in the National seminar conducted by East Point College of Engineering & Technology -Dept. Of Management Studies, Bangalore on May 2006. |
| 7 | Presented a paper on “Buying behaviour of passenger car customers” in the National seminar conducted by Bapuji Engineering College-Dept. Of Management Studies, Davengere on April 2005. |
| Inter National Paper | |
| 1 | Presented a paper on “Digital Transformation In Education” in the 2 days International Conference on “Managing Business Transformation in Digital Era” organised by Dept of MBA - Srinivas Institute of Technology, Mangalore on April 29th & 30th 2022. |
| 2 | Presented a paper on “Digital Transformation In Mars Incorporated - A Case Study” in the 2 days International Conference on “Managing Business Transformation in Digital Era” organised by Dept of MBA - Srinivas Institute of Technology, Mangalore on April 29th & 30th 2022. |
| 3 | Presented a paper on “Micro Finance schemes of SKDRP – A case study of selected members of SHGS in International conference on Emerging trends in Management, Information Technology and Education, Srinvas University held on 16th & 17th August 2019 |
| 4 | Presented a paper on “Mobile App based shopping in India. A new shopping culture and trend” in International conference on Emerging trends in Management, Information Technology and Education, Srinvas University held on 16th & 17th August 2019. |
| 5 | Presented a paper on “Compensatory Consumption - A paradoxical zone in the era of postmodern consumerism” in International Marketing Conference, T A Pai Management Institute, Manipal to be held on 26th-28th April 2019. |
| 6 | Presented a paper on “ Opposite attracts…! Understanding Compensatory consumption through the lens of self expansion” at the 12th Annual ISDSI Conference ”Data Driven Decision making in the Digital Age” held at SPJIMR, Mumbai from 27th - 30th December 2018. |
| 7 | Presented a paper on “Shopping is a serious affair: Alleviating negative emotions through retail therapy” in the International Management Research Conference on “Building blocks of strong India Incorporation” conducted by University of Mumbai’s Alkesh Dinesh Mody institute for Financial and Management Studies held on 23rd and 24th Feb. 2018 . |
| 8 | Presented a paper on “Sense of Self-Threat: A behavioural Approach to retail therapy among women in Mumbai” in the 13th SIMSR Global Marketing Conference – 2018 , “Marketing of Global Consumer” conducted by K J Somaiya Institute of Management studies and research, Mumbai held on 15th and 16th February, 2018. |
| 9 | Presented paper on “Role of Affective factors in Compensatory Consumption: Consumers emotional evasion” at International Management research conference held on 28th -1st March 2014 at Mumbai University. |
Workshop/Seminar attended/Guest lectures delivered
| 1 | Attended in the AICTE Sponsored National Level Short Term Online Training program (STTP) on “Marketing Management for Sustainable Development” organized by Faculty of Management VNS Group of Institutions Bhopal from 24th December to 31st December 2021. |
| 2 | Attended in Faculty Development Program (FDP) on “Inculcating Universal Human Values in Technical Education” organised by AICTE on November 22nd to 26th November 2021. |
| 3 | Attended in One-Day Online Workshop on How to Conduct the Student Induction (SIP) Program on 20th September, 2021 organized by All India Council for Technical Education(AICTE). |
| 4 | Attended in the AICTE Sponsored National Level Short Term Online Training program (STTP) on “Marketing Management for Sustainable Development” organized by Faculty of Management VNS Group of Institutions Bhopal from 26th April to 1st May 2021. |
| 5 | Attended in the AICTE Sponsored National Level Short Term Online Training program (STTP) on “Data Analytics in Business” organized by PG Department of Management Studies Research (MBA), Srinivas Institute of Technology Mangalore from 3rd May to 8th May 2021. |
| 6 | Attended Two Days Online Faculty Development Program (FDP) On Academic Writing And Research Methods organized by MBA Department of Srinivas Institute of Technology from 8th to 9th April 2021. |
| 7 | Orientation Workshop on “Accreditation Process – NBA” jointly organized by RVCE, Bangalore & IQAC , SIT Mangalore under Share & Mentor Institutions (Margadarshan) scheme of AICTE on 13th & 14th January 2020. |
| 8 | Executive Development Program (EDP) on “Neuro Marketing for outstanding Customer Satisfaction” held at NITTE Justice K.S. Hegde Institute of Management , Mangalore January 10th 2020. |
| 9 | Faculty Development Program (FDP) on “HR Analytics” held at Dept.of Management Studies , Don Bosco Institute of Technology, Bangalore August 26th – August 31st 2019. |
| 10 | Chaired a session in International Conference on Emerging trends in Management, Information Technology and Education, Srinvas University held on 16th & 17th August 2019. |
| 11 | Faculty Development Program(FDP) in IIM Shillong (Learning styles, teaching pedagogy including case based teaching, web tools for teaching, philosophy & principles of management, introductory statistics, qualitative and quantitative techniques for management research, research paper writing skills, communication for management teachers and macroeconomics for business). May 2019 |
| 12 | Conducted “Interview Preparation and Management skills workshop at Srinivas Institute of Technology on July 25 – July 28th, 2011. |
| 13 | Chaired technical session of national seminar “Emerging trends in Management” conducted by Srinivas Institute of Technology – Dept of MBA , held on 13th April 2011. |
| 14 | Delivered a guest lecture on “Career Development & Communication skills” at Kalpatharu College, Belthangady on 21st March 2011. |
| 15 | Delivered a guest lecture “Passenger Car market in India” during a seminar on “Indian Businesses” held by Srinivas Institute of Management studies, Mangalore on 14th – 16th December 2010. |
| 16 | Chaired technical session & Presented a paper on “Higher education in india – A preview” in the two day national conference “The status of higher education in India” held in Dept. of Commerce ,Rani Channamma University, Belagavi on 19th & 20th February 2010 on 19th & 20th February 2010. |
| 17 | Executive development programme/Taster program on MSc.Productivity & Innovation, in Grimsby Institute of further and higher Education, Grimsby, UK July 18th – August 3rd 2009. |
| 18 | Faculty Development Programme on “Logistics & Supply Chain Management” (March 9th 2007) |
| 19 | Faculty Development Programme on “Change & Knowledge Management” by Acharya Institute of Technology , Bangalore (November 10th 2006). |
| 20 | Faculty Development Programme on “Change & Knowledge Management” by Acharya Institute of Technology , Bangalore (November 10th 2006). |
| 21 | EDP on Quality Summit” by Confederation of Indian Industry – Bangalore(August 2000). |
| 22 | EDP on Money Transfer Business” by Western Union – Dubai (July 6 -12, 2000). |
| 23 | EDP on Western Union “Customer Service Training Programme” – Mumbai (July 20 – 23, 1999). |
| 24 | EDP on “Marketing of Services” by Administrative Staff College of India – Hyderabad (February 16 – 21, 1998). |
| 25 | EDP On “Marketing of Banking and Non-Banking Financial Services” by T.A. Pai Management Institute – Manipal ( January 29 -31,1998). |
Patents & Books
| 1 | Pharmaceutical Marketing – CBS Publishers |
| 2 | Pharmaceutical Management – CBS Publishers |
Projects Guided
| 1 | PHD projects | 7 |
| 3 | MBA projects | 180 |
Departmental Responsibilities
| 1 | HOD of MBA Dept. |
| 2 | Alumni Association College Co-ordinator |
Contact Details
| Email ID(Official) | ajoysj@sitmng.ac.in |
