Mrs. Rashmi
Education Details
| Degree | Institution | Specialization | University | Year |
| BBM | SDM College of Business Management, Mangaluru. | Finance | Mangalore University | 2007 |
| MBA | Srinivas Institute of Technology, Valachil, Mangaluru | Finance | Visveswaraya Technological University | 2009 |
| PGDMM | KSOU | Marketing | KSUO | 2012 |
| M.Com | Mangalore University | Management | Mangalore University | 2018 |
| KSET | KSET Board | Management | Mysore | 2019 |
| Ph.D. | Srinivas Institute of Technology, Mangaluru. | Marketing | Visveswaraya Technological University | Pursuing |
Experience Details
| Field | Designation | Workplace | From | To |
| Teaching | Assistant Professor | Srinivas Institute of Technology, Mangalore. | 2009 | Till Date |
| Industry | HR executive | Izee Manpower, Bangalore | 2009 | 3 months |
Subjects Handled
| Accounting for Managers , Financial Management , Investment Banking and Financial Services , Retail Management , International Human Resource Management , International Financial Management , Managerial Economics , Risk Management and Insurance , Entrepreneurship and Development , Service Marketing , Rural Marketing , Integrated Marketing Communication , E – Marketing , Compensation and Benefits , Direct Taxation , Business Communication |
Area of Interest
| International Finance and DigitalMarketing |
Publications in Journals
| National Journal | |
| 1 | “Social Media Impact on Online Impulse Buying – A social Commerce Perspective”journal of Xi'an University of Architecture & Technology, Volume XIV, Issue 12, 2022, ISSN No : 1006-7930 |
| 2 | “Social Media Impact on Online Impulse Buying – Asocial Commerce Perspective” IOSR Journal of Business and Management (IOSR-JBM)e-ISSN: 2278-487X, p-ISSN: 2319-7668. Volume 24, Issue 12. Ser. V (December. 2022), PP 01-05, www.iosrjournals.org |
| 3 | M – Commerce: The Future of E Commerce, at 37th World Management Congress, Indira Gandhi Technological and Medical science University, Ziro commonwealth society for Innovative and research. Dated 3rd and 4th of December 2016. ISSN 2277 – 9310. Vol VI, Issue8 (I), December, 2016. |
| 4 | 2nd International Education and Leadership Summit (IELS) held on 24th February 2016 Pune. Titled contemporary issues in work life balance and stress management. |
| 5 | National conference on “Rural Entreprenuership” titled “an outlook of the status of rural women entrepreneur: agribusiness perspective. Held on 28th, 29th, 30thapril 2016 at Alva’s Institute of Engineering and Technology Department of Business Administration Moodbidri, Karnataka. |
| International Journal | |
| 1 | “Smart Shopping Experience using Mobile Shopping App: A Study amongst College students in Mangalore city”, published in International journal of All Research Education and Scientific Methods (IJARESM) ISSN: 2455-6211(March 2021). |
| 2 | “Comprehensive approach towards M Shopper’s Shopping Behaviour using Shopping apps – TAM Model Analysis” published in International Journal of Trend in scientific Research and Development, Vol – 5, issue -1 (Nov – Dec 2020). |
Paper presented in conferences
| National Paper | |
| 1 | Presented a paper titled “assessing the influential factors that affect financial sustainability of industries – literature review” in a two day international conference on sustainable management practices for inclusive growth held at Amity university, Haryana, Gurgaon on 15th & 16th December 2022. |
| 2 | Presented A Paper Titled “Financial Sustainability as a key Indicator for Business Transformation: A Study on Micro Finance Institutions in India” at a conference on Transforming Business Practices through Disruptive Technologies held on 25th and 26th November 2022 organised by Nitte Meenakshi Institute of Technology, Bengaluru |
| 3 | Attended Three days national online live workshop on “SPSS: a vital tool for research” organized by Hi Learn Edutech Institute, An ISO Certified Institute Vijayapur, Karnataka, on 25th to 27th November 2022 |
| 4 | Attended a 5 days online FDP on “Research Publication and Ethics” organized by Nitte Meenakshi Institute of Technology, Bengaluru dated 16th November to 20th November 2022 |
| 5 | Participated in Six Day’s workshop on “Professional Quality Enhancement'' organized by the Department of MBA, Srinivas Institute of Technology, Valachil, Mangalore from 7th to 12th November, 2022. |
| 6 | Successfully completed Patent Analytics course organized by Turnip Innovations from 19th to 28th Septmeber 2022 |
| 7 | Presented a paper titled “Change in consumer’s online buying behavior: A Study in MangaluruCity” held at SDM College of Business Management Post Graduation Centre for Management Studies and Research Mangaluru on 15thjuly 2022. |
| 8 | Presented a paper titled “A Study on Mobile application Users – with reference to Mangalore city, Karnataka” held at Anekant Institute of Management Studies (AIMS) Baramati, Pune on 4th and 5th October 2019. |
| 9 | Participated in two days National level conference held by Karnataka Private Post Graduate Colleges’ Association, held at AJ Institute of Management, Mangaluru on 14th and 15th December 2018 |
| 10 | National conference on “Rural Entrepreneurship” titled “an outlook of the status of rural women entrepreneur: agribusiness perspective. Held on 28th, 29th, 30thapril 2016 at Alva’s Institute of Engineering and Technology Department of Business Administration Moodbidri, Karnataka. |
| 11 | Presented a Paper titled “Stress free workplace – a way to keep employees happy” at National conference held by SDM post graduate centre for Management Studies and Research Mangalore on 19th February 2016. |
| 12 | Presented a Paper titled “Role of rural banking in the development of Rural India” at National conference held by Alva;s Institute of Engineering and Technology Moodbidri on 13th and 14th February 2015 |
| 13 | Presented a Paper titled “the effectiveness of strategic leadership and its importance in the present context” at National seminar held by St. Aloysius Institute of Management and Information Technology, Mangalore on 7th and 8th February 2013 |
| 14 | Presented paper titled “strategic HRM” at national Conference held at Srinivas Institute of Management Studies, Mangalore on 12th April 2012. |
| 15 | Presented a Paper titled “Relevance of Talent Management in present Scenario” at National conference held by SDM post graduate centre for Management Studies and Research Mangalore on 6th February 2012. |
| 16 | Presented paper on capital restructuring in finance at national Conference held at Srinivas Institute of Management Studies, Mangalore on 8th April 2011 |
| Inter National Paper | |
| 1 | Presented paper in two day International Conference on “Innovative Management Practices: Growth to survival tactics – Impact of Covid – 19” titled “ A Paradigm shift in shopping trend – A Conceptual study” , organized by NitteMeenakshi Institute of Technology, Bengaluru on 9th and 10th December 2020. |
| 2 | Presented paper in Online International conference on “New Horizons in Commerce, Management and Economics: A Way Forward” and presented a paper titled, “Smart Shopping Experience Using Mobile: A Study amongst college students in Mangalore city” organized by Maharashtra college of Arts, Science & Commerce, Mumbai. & Kala Research and Training organization Vijaypur Karnataka on 13th March 2021 |
| 3 | Presented paper in two day International Conference on “Innovative Management Practices: Growth to survival tactics – Impact of Covid – 19” titled “ A Paradigm shift in shopping trend – A Conceptual study” , organized by NitteMeenakshi Institute of Technlogy, Bengaluru on 9th and 10th December 2020. |
| 4 | Presented paper titled “Mobile APP Based Shopping in India – A New Shopping Culture and Trend” held at Srinivas University, Mangaluru on 16th and 17th of August 2019. |
Workshop/Seminar attended/Guest lectures delivered
| 1 | Participated in online FDP ON “The art of effective online teaching for management faculty” organized by department of Business Administration BNM Institute of Technology, Bengaluru from from 3rd to 9th July 2021. |
| 2 | Attended one week AICTE sponsored National Level Short Term online training program (STTP) on “Data Analytics in Business” organized by PG Department of Management Studies and Research (MBA), Srinivas Institute of Technology, Mangaluru from 3rd May to 8th May 2021. |
| 3 | Attended one day FDP on “Data Analysis using Excel” organized by Sanathana Research & Training Institute in association with Rotary Club Mysore, on 12th August 2020. |
| 4 | Attended 5 days faculty development program on “Insights on writing research proposal and funding opportunities” at St. Joseph Engineering College, Vamanjoor, Mangalore from 20thjuly to 24thjuly 2020 |
| 5 | Attended one day Faculty development programme on “Selection of Right Statistical method of data Analysis” organized by Bangalore Institute of Management studies (BIMS) in association with Bangalore University on 17th July 2020. |
| 6 | Attended Webinar on “Importance of skill Education and Entrepreneurship: BSDU Model” on 2nd June 2020, held by Bhartiya Skill Development University, Jaipur. |
| 7 | Attended FDP programme on “Case Method of Teaching & Case writing” held by the department of MBA at St Joseph Engineering College, Mangaluru on 12th July 2016 |
| 8 | Attended FDP programme on “Teaching: Problems and Prospects” held by the department of MBA at Srinivas Institute of Technology, Mangaluru on 29th March 2016. |
Projects Guided
| 1 | B.E projects | 150 |
Membership in professional bodies
| 1 | Member – World Economic Association |
Departmental Responsibilities
| 1 | Internal Test |
| 2 | Magazine coordinator |
| 3 | Cultural Events |
| 4 | News Paper reading program |
Awards/Achievements
| 1 | Received Sponsorship For Project Guided Titled “A NOVEL APPROACH TOWARDS SMART AGRICULTURE USING SOLAR PANEL” By Karnataka State Council For Science And Technology, 45th Series Of Student Project Programme(SPP): 2021-22 |
Contact Details
| Email ID(Official) | rashmimbasit@sitmng.ac.in |
