Mrs.Rashmi
Education Details
| Degree | Institution | Specialization | University | Year |
| BBM | SDM College of Business Management, Mangaluru. | Finance | Mangalore University | 2007 |
| MBA | Srinivas Institute of Technology, Valachil, Mangaluru | Finance | Visvesvaraya Technological University | 2009 |
| PGDMM | KSOU | Marketing | KSUO | 2012 |
| M.Com | Mangalore University | Management | Mangalore University | 2018 |
| SLET | - | Management | - | 2019 |
| Ph.D. | Srinivas Institute of Technology, Mangaluru. | Marketing | Visvesvaraya Technological University | (Pursuing) |
Experience Details
| Field | Designation | Workplace | From | To |
| Teaching | Assistant Professor | Srinivas Institute of Technology, Mangalore. | 2009 Sept | currently |
| Research | Research Scholar | Currently pursuing under VTU | - | - |
| Industry | HR executive | Izee Manpower, Bangalore | 2009 July | 3 months |
Subjects Handled
| Managerial Economics , Accounting for Managers , Financial Management , Investment Banking and Financial Services , Retail Management , Sales Management , International Human Resource Management , International Financial Management , Risk Management and Insurance , Entrepreneurship and Development , Service Marketing , Rural Marketing , Integrated Marketing Communication , E – Marketing/ Digital and social media marketing , Compensation and Benefits , Marketing Management , Strategic Brand Management , Business Research Methods , Accounting for Decision Making |
Area of Interest
| Banking and Financial Services , Digital Marketing and Online Consumer Behaviour |
Publications in Journals
| National Journal | |
| 1 | Assessing Financial Sustainability as A Key Indicator for Business Transformation of Microfinance Institutions: A Study in India" BOHR International Journal of Advances in Management Research, 2023, DOI:10.54646/bijamr.2023.26 |
| 2 | "Social Media Impact on Online Impulse Buying -A social Commerce Perspective" IOSR Journal of Business and Management (IOSR-JBM), Volume 24, 12. Ser. V, 01 – 05, 2022, ISSN: 2319-7668.e-ISSN: 2278-487X |
| 3 | M – Commerce: The Future of E Commerce, at 37th World Management Congress, Indira Gandhi Technological and Medical science University, Ziro commonwealth society for Innovative and research. Dated 3rd and 4th of December 2016. ISSN 2277 – 9310. Vol VI, Issue8 (I), December 2016. |
| 4 | 2nd International Education and Leadership Summit (IELS) held on 24th February 2016 Pune. Titled contemporary issues in work life balance and stress management. |
| International Journal | |
| 1 | "Social Media Impact on Online Impulse Buying – An Instagram Perspective" Journal of Xi'an University of Architecture & Technology Volume XIV, Issue XII, 376 – 391, 2022, 7021 – 2008, IISN 1006-7930 |
| 2 | "Smart Shopping Experience using Mobile Shopping App: A Study amongst College students in Mangalore city", published in International journal of All Research Education and Scientific Methods (IJARESM) ISSN: 2455-6211(March 2021). |
| 3 | "Comprehensive approach towards M Shopper's Shopping Behaviour using Shopping apps – TAM Model Analysis" published in International Journal of Trend in scientific Research and Development, IJTRD Vol – 5, issue -1 (Nov – Dec 2020). |
Paper presented in conferences
| National Conference | |
| 1 | Presented a paper titled "Change in consumer's online buying behavior: A Study in Mangaluru City" held at SDM College of Business Management Post Graduation Centre for Management Studies and Research Mangaluru on 15th July 2022. |
| 2 | COVID-19 PANDEMIC AND ADOPTION OF APPS FOR SHOPPING" International E- Conference on "Covid-19 Pandemic – A Game Changer for Industry & Academia" on 8th & 9th October 2021 held at SDM College of Business Management Mangalore |
| 3 | Presented a paper titled "A Study on Mobile application Users – with reference to Mangalore city, Karnataka" held at Anekant Institute of Management Studies (AIMS) Baramati, Pune on 4th and 5th October 2019. |
| 4 | Participated in two days National level conference held by Karnataka Private Post Graduate Colleges' Association, held at AJ Institute of Management, Mangaluru on 14th and 15th December 2018 |
| 5 | Presented paper titled "M – Commerce : The future of E – Commerce, at a National Conference held by 37th World Management Congress, on 3rd and 4th December. |
| 6 | National conference on "Rural Entrepreneurship" titled "an outlook of the status of rural women entrepreneur: agribusiness perspective. Held on 28th, 29th, 30th April 2016 at Alva's Institute of Engineering and Technology Department of Business Administration Moodbidri, Karnataka. |
| 7 | Presented a Paper titled "Stress free workplace – a way to keep employees happy" at National conference held by SDM post graduate centre for Management Studies and Research Mangalore on 19th February 2016. |
| 8 | Presented a Paper titled "Role of rural banking in the development of Rural India" at National conference held by Alva's Institute of Engineering and Technology Moodbidri on 13th and 14th February 2015 |
| 9 | Presented a Paper titled "The effectiveness of strategic leadership and its importance in the present context" at National seminar held by St. Aloysius Institute of Management and Information Technology, Mangalore on 7th and 8th February 2013 |
| 10 | Presented paper titled "Strategic HRM" at National Conference held at Srinivas Institute of Management Studies, Mangalore on 12th April 2012. |
| 11 | Presented a Paper titled "Relevance of Talent Management in present Scenario" at National conference held by SDM postgraduate Centre for Management Studies and Research Mangalore on 6th February 2012. |
| 12 | Presented paper on Capital restructuring in finance at national Conference held at Srinivas Institute of Management Studies, Mangalore on 8th April 2011 |
| International Conference | |
| 1 | Presented a paper titled "M Shopping-Future Online Retail Business Landscape: Literature Review" International e-Conference on "Innovation and Disruption: Navigating Tomorrow's Business Landscape" on 22nd & 23rd March 2024 held by SDM College Of Business Management Post Graduate Centre For Management Studies & Research, Mangaluru. |
| 2 | Presented a paper in international Conference titled "The social media influencers influencing the choice of travel destination : a new marketing trend", organised by MBA department, Srinivas Institute of Technology, on 12th and 13th October 2023 |
| 3 | Presented a paper in international Conference titled "Enhancing Employee branding and experience for Orgnanisational success", organised by MBA department, Srinivas Institute of Technology, on 12th and 13th October 2023 |
| 4 | Assessing the influential factors that affect financial sustainability of industries – literature review" in a two day international conference on sustainable management practices for inclusive growth held at Amity University, Haryana, Gurgaon on 15th & 16th December 2022. |
| 5 | Presented paper in two day International Conference on "Innovative Management Practices: Growth to survival tactics – Impact of Covid – 19" titled " A Paradigm shift in shopping trend – A Conceptual study" , organized by Nitte Meenakshi Institute of Technology, Bengaluru on 9th and 10th December 2020. |
| 6 | Presented paper in Online International conference on "New Horizons in Commerce, Management and Economics: A Way Forward" and presented a paper titled, "Smart Shopping Experience Using Mobile: A Study amongst college students in Mangalore city" organized by Maharashtra college of Arts, Science & Commerce, Mumbai. & Kala Research and Training organization Vijaypur Karnataka on 13th March 2021 |
| 7 | Presented paper titled "Mobile APP Based Shopping in India – A New Shopping Culture and Trend" held at Srinivas University, Mangaluru on 16th and 17th of August 2019. |
Workshop/Seminar attended/Guest lectures delivered
| 1 | Attended FDP program "Advanced Pedagogical Techniques" from 4th – 10th November 2024 organised by Kingdom College, Bengaluru. |
| 2 | Attended an Online workshop on "Data analysis for Research using SPSS Advanced Course" Organised by Leksha research centre, Gandhinagar, Gujarat from 30th September 2nd October 2023. |
| 3 | Attended Five day FDP on "Research Publication and Ethics" organised by MBA Department, Nitte Meenakshi Institute of Technology Bengaluru, from 4th to 8th December 2023 |
| 4 | Attended a 5 days online FDP on "Research Publication and Ethics" organized by Nitte Meenakshi Institute of Technology, Bengaluru dated 16th November to 20th November 2022 |
| 5 | Participated in three-day National Online workshop on SPSS A vital tool for Research from 25 – 27 November 2022. |
| 6 | Participated in Six Day's workshop on "Professional Quality Enhancement'' organized by the Department of MBA, Srinivas Institute of Technology, Valachil, Mangaluru from 7th to 12th November, 2022 |
| 7 | Attended Webinar Training Program on "Application of T test and ANOVA test in Research" organized by Edutrackmeup on 29 June 2022 |
| 8 | Participated in online FDP ON "The art of effective online teaching for management faculty" organized by department of Business Administration BNM Institute of Technology, Bengaluru from from 3rd to 9th July 2021 |
| 9 | Attended one week AICTE sponsored National Level Short Term online training program (STTP) on "Data Analytics in Business" organized by PG Department of Management Studies and Research (MBA), Srinivas Institute of Technology, Mangaluru from 3rd May to 8th May 2021 |
| 10 | Participated in National Webinar, on "Data Analysis using SPSS – An Introduction" organized by the Commerce and Management Association & Internal Quality Assurance Cell on 6th March 2021. |
| 11 | Attended one day FDP on "Data Analysis using Excel" organized by Sanathana Research & Training Institute in association with Rotary Club Mysore, on 12th August 2020 |
| 12 | Attended 5 days faculty development program on "Insights on writing research proposal and funding opportunities" at St. Joseph Engineering College, Vamanjoor, Mangalore from 20th July to 24th July 2020 |
| 13 | Attended one day Faculty development programme on "Selection of Right Statistical method of data Analysis" organized by Bangalore Institute of Management studies (BIMS) in association with Bangalore University on 17th July 2020. |
| 14 | Attended Webinar on "Importance of skill Education and Entrepreneurship: BSDU Model" on 2nd June 2020, held by Bhartiya Skill Development University, Jaipur. |
| 15 | Participated in one day Webinar on "Nuances of NAAC – Revised Accreditation Framework" held by MBA Dept, Visvesvaraya Technological University, Belagavi on 14th August 2020. |
| 16 | Participated in one day Webinar on Women Rights Under Constitution" held by MBA Dept, Visvesvaraya Technological University, Belagavi on 14th August 2020. |
| 17 | Attended FDP Programme on "Case Method of Teaching & Case writing" held by the department of MBA at St Joseph Engineering College, Mangaluru on 12th July 2016 |
| 18 | Attended FDP Programme on "Teaching: Problems and Prospects" held by the department of MBA at Srinivas Institute of Technology, Mangaluru on 29th March 2016. |
Projects Guided
| 1 | MBA projects | 180 |
Membership in professional bodies
| 1 | Member – World Economic Association |
Departmental Responsibilities
| 1 | College Magazine coordinator |
| 2 | Internal Test coordinator |
| 3 | Placement coordinator |
| 4 | Cultural committee member |
| 5 | IPR cell member |
| 6 | Student welfare committee member |
| 7 | MBA Project Guide for Finance, Marketing & Finance Specializations. |
| 8 | Mentor for student overall personality development both academics and placement of students towards industrial requirements |
| 9 | Member of NAAC criteria 2. |
Awards/Achievements
| 1 | Received Sponsorship For Project Guided Titled "A NOVEL APPROACH TOWARDS SMART AGRICULTURE USING SOLAR PANEL" By Karnataka State Council For Science And Technology, 45th Series Of Student Project Programme (SPP): 2021-22 |
Contact Details
| Email ID(Official) | rashmimbasit@sitmng.ac.in |
