Department of MBA


Mrs.Mallika
Education Details

Degree Institution Specialization University Year
B.B.M SDM College of Business Management, Mangalore Finance Mangalore University 2012
PGDCA Matha Education Centre, Mangalore - Private 2012
M.B.A Srinivas Institute of Technology, Mangalore Finance VTU, Belgaum 2014
M.Com Mangalore University (Distance) - Mangalore University 2019
Ph.D. Srinivas Institute of Technology Management (Marketing) VTU Pursuing
Experience Details

Field Designation Workplace From To
Teaching Assistant Professor Srinivas Institute of Technology, Mangalore 02.03.2015 Till Date
Industry Accountant KNND Associates Private Ltd, Mangalore 02.10.2014 28.02.2015
Subjects Handled

Personal growth & Interpersonal effectiveness , Organizational development and change , Rural Marketing , Principles and practices of banking , Investment banking & financial services , Advanced financial management , Mergers, Acquisitions &Corporate restructuring , Risk management & Insurance , Marketing management , Human Resource management , Strategic Management , Project appraisal, planning & Control , Banking & financial services , Entrepreneurship development , Accounting for Managers , Managerial Communication , Direct Taxation , Indirect Taxation , Financial Reporting & Cost Control , Financial Management , Accounting for Decision Making , Business Research Methods , Industrial & Employee Relations , Financial Accounting & Reporting
Area of Interest

Finance , Banking and Marketing
Publications in Journals

National Journal
1 "Investigating the impact of digital transformation on Banking services and customer experience", International conference in Trends in Management & Technology, October 2023, ISBN: 978-81-966014-3-0.
2 "Empowering the Unbanked: A Paradigm shift in Digital transformation through Mobile payment in Financial Inclusion", International conference in Trends in Management & Technology, October 2023, ISBN: 978-81-966014-3-0.
3 "Reimaging Customer Engagement in Banking Sector through Hi Tech Banking Services in Post Pandemic Era", International Conference on Sustainable Innovative Strategies for Business Development in the Current scenario, Conference Proceedings on 2nd & 3rd March 2023, Published by Bonfring, Coimbatore Tamilnadu, ISBN: 978-93-92537-51-6.
4 "Digital Banking – As a Time Saver tool", ISBN Number: 978-81-941751-2-4, August 2019.
5 "Development of Rural Banks through Rural Entrepreneurship and its changing landscape" ISBN NO: 978-93-81195-86-4 pp.29-31, April 2016.
International Journal
1 "Determinant factors of consumer's (Pvt bank) selection decision in the city of Mangalore" in ZENITH International Journal of Business, Economics & Management Research ISSN 2249-8826 ZIJBEMR, Vol.11(12),December (2021), Impact factor:7.07.
2 "E-Banking in India – A Study" in International Journal of Trend in Scientific Research and Development (IJTSRD), Volume 5 Issue 4, e-ISSN: 2456 – 6470, May-June 2021.
3 "Automation in Banking Sector & Its Effectiveness" International Journal of Multidisciplinary Research (IJMR) ISSN: 2277-9302 Vol. V, Issue 11 (IV) pp. 52-55, March 2016.
4 "Changing Landscape of E-Commerce-An Effective Sales strategy In Marketing." International Journal of management, IT and Engineering (IJMIE) ISSN: 2249-0558.pp.388-395, October 2015
Paper presented in conferences

National Conference
1 "Reimaging Customer Engagement in Banking Sector through Hi Tech Banking Services in Post Pandemic Era" in SDM Post Graduate Centre for Management Studies & Research (MBA Programme), Mangaluru on 15th July 2022.
2 "Technology Enabled Banking Services - As a Time Saver Tool" in International conference on Innovative Management practices: Growth to Survival Tactics – Impact of Covid 19 at Nitte Meenakshi Institute of Technology, Bangalore on 09th & 10th December 2020.
3 "GLOCALISATION – Adoption of Local culture: A strategy to reinvent Global brands." Srinivas Institute of Management studies Pandeshwar, Mangaluru, 23rd& 24th March 2017.
4 "Impact of Social Media Marketing in Globalizing Local brands" SDM Post Graduate Centre for Management Studies & Research (MBA Programme), Mangaluru, 3rd March 2017.
5 "Stress free workplace-A way to keep employees happy" SDM Post Graduate Centre for Management Studies & Research (MBA Programme), Mangaluru, 19th February 2016.
6 "Contribution of E-HRM to HRM and its effectiveness" Srinivas Institute of Management studies Pandeshwar, Mangaluru, 23rd April 2015.
International Conference
1 "Post Pandemic Effect of Covid-19 in the Adoption rate of Tech Driven Banking in India" at Nitte Justice K S Hegde Institute of Management in their Eight Nitte International Conference on the theme The Post Pandemic Resurgence: The Challenges and Concerns on 29th December 2023.
Workshop/Seminar attended/Guest lectures delivered

1 Five day Faculty Development Programme on "Future- Ready Classrooms: Cutting-Edge Teaching and Learning Methods For the 21st Century" (Virtual Mode) organized by Andhra Loyola Institute of Engineering & Technology, Andhra Pradesh, India from 25th January to 31st January 2025.
2 One day Faculty Development Programme on " Engage to Educate: The Experiential Learning Pedagogy Tool" organized by the Department of B.Voc in Retail & Supply Chain Management, SDM College Ujire on 18th April 2024.
3 Management Development programme (MDP) on "Work Smartly; Python in Office!" organized by St. Joseph Engineering College Department of Business Administration, Vamanjoor, Mangaluru, on 11th March 2023.
4 Five days Faculty Development Programme on "Research Publication & Ethics" organized by Nitte Meenakshi Institute of Technology, Bangalore from 16th to 20th November 2022.
5 Delivered a talk on "MBA as a Career" for final year degree students at GFGC Siddakatte, Bantwal on 31st January 2022.
6 Five days online FDP on the theme "Inculcating Universal Human Values in Technical Education" organized by All India Council for Technical Education(AICTE) from 22nd November, 2021 to 26th November, 2021.
7 Delivered a talk on "Time Management is Life Management" for final year degree students at SDM College Ujire on 2nd November 2021.
8 Six days AICTE Sponsored National level Short Term Online training Programme (STTP) on "Data Analytics in Business" Organized by PG department of Management Studies & Research centre (MBA), Srinivas Institute of Technology, Mangalore from 3rd to 8th May 2021.
9 Two days Online Faculty Development Program (FDP) on "Academic Writing and Research Methods" organized by MBA Department of Srinivas Institute of Technology Valachil, Mangalore from 8th to 9th April 2021.
10 One day National webinar on "Data Analysis using SPSS-An introduction" organized by the commerce and management association and Internal Quality Assurance cell on 6th March 2021.
11 Four days Faculty Development Programme on "Research Methodology" organized by Nitte Meenakshi Institute of Technology, Bangalore from 02nd to 05th December 2020.
12 Participated in Two days International E-Conference on "Tackling opportunities and vulnerabilities during the pandemic – Techno and Human approaches" organized by SDM College of Business Management Post Graduate Centre for Management Studies and Research, Mangalore on 27th & 28th August 2020.
13 One day National level webinar on "Myths of Indians on Financial Investment" organized by Government First Grade College Vamadapadavu, Bantwal in association with Srinivas Institute of Technology Valachil, Mangalore on 25th August 2020.
14 One day webinar on "Nuances in NAAC – Revised Accreditation Framework" held at department of Management studies, VTU centre for Post Graduation Studies, Mysore on 14th August 2020.
15 National Webinar on "Impact of Covid-19 on Industry and investment in India" organized by Department of Economics, Bangalore university, Bangalore, held on 22nd July 2020.
16 National Webinar on "Impact of Covid-19 on Industries and Silver Lining to Indian Economy" organized by Padmashree Institute of Management & Sciences , Bangalore, held on 17th July 2020.
17 A Webinar by Dr.Ravi K Goyal on the "Importance of skill education and Entrepreneurship : BSDU Model, held on 2nd June 2020
18 Two days Orientation Workshop on "Accreditation Process-NBA" jointly organized by RVCE, Bangalore and IQAC, Srinivas Institute of Technology, Mangalore under share and Mentor institutions (Margadarshan) scheme of AICTE on 13th and 14th January 2020.
19 Two days workshop on "ICT Enabled Teaching – Learning Process" organized by Internal Quality Assurance Cell (IQAC), Srinivas Institute of Technology, Valachil, Mangaluru, on 18thand 19th February 2019.
20 Two days National conference on the theme "Consolidating Social Enterprises through Corporate Social Responsibility Initiatives: Issues Challenges" organized by A J Institute of Management (AJIM), Mangaluru, on 14th & 15th 2018.
21 Two days workshop on "Psycho-Pedagogy of Classroom" organized by Internal Quality Assurance Cell (IQAC), Srinivas Institute of Technology, Valachil, Mangaluru, on 11thand 12th December 2017.
22 One day Faculty Development programme on "Best Practices in Teaching" organized by Srinivas College of Pharmacy, Valachil, Mangaluru, on 4thAugust 2017.
23 One day workshop on "Conflicting Roles and Commitment of Teachers in Higher Education- A Neuro Science perspective" organized by Srinivas Institute of Technology, Department of MBA, Valachil, Mangaluru, on 25thApril 2017.
24 Faculty Development programme on "Case Method of Teaching & Case Writing", organized by St. Joseph Engineering College Department of Business Administration, Vamanjoor, Mangaluru, on 12th July 2016.
25 Faculty Development programme on "Teaching: Problems & Prospects" organized by Srinivas Institute of Technology, Department of MBA, Valachil, Mangaluru, on 29th March 2016.
Projects Guided

1 MBA projects 125
Membership in professional bodies

1 Member – World Economic Association
Departmental Responsibilities

1 Member of Publicity committee
2 Member of Alumni Association
3 Time table Coordinator
4 Industry visit coordinator
5 Member of NAAC criteria 6
6 MBA Project Guide for Finance, Marketing & Finance Specializations.
7 Mentor for student overall personality development both academics and placement of students towards industrial requirements
Awards/Achievements

1 Awarded as a "Best Academic Performer Of The Year - 2014" in MBA.
2 Received silver medal for getting distinction in BBM from SDM college of Business Management, Mangaluru.
Contact Details

Email ID(Official) mallika92sit@sitmng.ac.in
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