The Department of Artificial Intelligence and Data Science & Department of Master of Business Administration at Srinivas Institute of Technology, Valachil, Mangaluru, in association with the Institution’s Innovation Council (IIC), organized an insightful session titled “From Idea to Traction: Building What the Market Actually Wants” on 28th August 2026 at 03:30 PM in Classroom 302. The session was delivered by Prof. Megha, Assistant Professor, Department of MBA. The primary objective of the session was to provide students with practical insights into entrepreneurship, product-market fit, market research, and transforming innovative concepts into viable products that resonate with real market demands. The program was successfully coordinated by Prof. Ganapathi Sharma K and Prof. Ankitha.

The session was well-received by the attending students and faculty, offering valuable takeaways on market analysis, strategic execution, and the key principles of building sustainable startups.