The Department of MBA, Srinivas Institute of Technology, in association with the Institution’s Innovation Council (IIC), organized a guest session titled “Using AI to Crack Business Case Studies” on 04 February 2026 at 10:00 AM in Room No. 501. The session was delivered by Mr. Mithun Raj B, Assistant Professor – MBA, with the objective of enhancing students’ understanding of the application of Artificial Intelligence tools in business case analysis and managerial decision-making.

During the session, the resource person explained the practical use of AI in identifying business problems, analyzing data, and framing effective managerial solutions. Students were divided into five teams, and each team was assigned a business case by the resource person. The case studies presented were Cafe Delight (Team 1), IL&FS (Team 2), Byju’s (Team 3), Infosys (Team 4), and Zentro Motors (Team 5). All the teams actively worked on their respective cases using AI-based approaches and successfully exhibited their case analysis and solutions.

The session was highly interactive and activity-oriented, providing students with hands-on experience in AI-assisted case study solving. The team presentations encouraged collaborative learning, enhanced analytical and strategic thinking, and improved students’ confidence and presentation skills. Overall, the session was informative and impactful, effectively bridging the gap between theoretical concepts and practical application of AI in business decision-making.