An expert talk on “Business Model Canvas and Business Model Fit” was organized by ASMA in association with Institution’s Innovation Council (IIC) for the students to enhance their understanding of entrepreneurship, innovation, and business strategy on 30/05/2026. The session was delivered by Prof. Sathyaprakash A, an eminent academician and entrepreneurship mentor.

The program commenced with a warm welcome to the resource person and participants by ASMA faculty Coordinator Prof. Sandesh K S.. Prof. Sathyaprakash A began the session by explaining the concept of a business model and its importance in transforming innovative ideas into successful ventures. He introduced the Business Model Canvas (BMC) as a strategic management tool used to visualize, design, and analyze business models. The Business Model Canvas consists of nine key building blocks: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships, and Cost Structure.

During the session, the speaker elaborated on each component of the canvas with practical examples and real-world case studies. He emphasized the significance of understanding customer needs and creating a strong value proposition that differentiates a business from its competitors. The participants gained insights into how organizations can effectively align their resources, activities, and partnerships to create value and achieve sustainability.

Prof. Sathyaprakash A also discussed the concept of Business Model Fit, highlighting the importance of ensuring alignment between customer requirements, value propositions, operational capabilities, and revenue generation mechanisms. He explained that a successful business model is achieved when all elements of the canvas work together cohesively to create and deliver value to customers while maintaining profitability. The session further emphasized the need for continuous evaluation and refinement of business models in response to changing market conditions and customer expectations.

The session concluded with a vote of thanks, expressing gratitude to Prof. Sathyaprakash A for sharing his valuable knowledge and practical insights. The program proved to be highly informative and beneficial, providing participants with a clear understanding of Business Model Canvas and Business Model Fit, and their role in developing successful and sustainable business ventures.

Dr. Raghavendra M J, IIC-IA was present during the session. The program was successfully conducted under the guidance of Dr. Praveen Shenoy, IIC Coordinator, Dr. Shankar K S, HoD Mechanical Engineering and Principal Dr. Shrinivasa Maya D.