The Department of MBA in Association with Institution’s Innovation Council (IIC) Srinivas Institute of Technology, organized a Business Plan Reels making Competition on 06 May 2026 at 11:30 AM. The event was conducted with the objective of fostering entrepreneurial thinking, creativity, innovation, and business planning skills among students through engaging and digital presentation formats.

Students enthusiastically participated in the competition by presenting innovative ideas addressing current market demands and societal needs. The event provided a practical platform for students to apply managerial concepts and develop entrepreneurial competencies through digital Medias. The objective of the study was to encourage entrepreneurial thinking and innovative business ideas among students, provide a creative platform for presenting business concepts through digital media, enhance students’ business planning, marketing, and presentation skills, to promote creativity, communication, and storytelling abilities through reel creation. Through this activity, the students will develop innovative and creative approaches to presenting business ideas, improve their digital communication, presentation, and marketing skills. The competition encouraged teamwork, critical thinking, and effective use of digital platforms for business communication. The reels were judged on 13 May 2026. Total of 40 students participated in the event.