The Department of MBA, Srinivas Institute of Technology, under VOLMAS – Maximus (Marketing Club), successfully organized an event titled “Cold Call Excellence” on 14 January 2026 at 12:00 PM onwards. An external industry expert, Mr. Manmanth K, Software Developer, JP Morgan, Hyderabad evaluated the students. The program aimed at evaluating and enhancing the professional cold calling skills of marketing students, an essential competency for careers in marketing and sales.

The event witnessed active participation from MBA students, who were assessed on parameters such as communication skills, confidence, persuasion techniques, product knowledge, and handling customer objections during cold calling simulations.

An external industry expert, Mr. Manmanth K, Software Developer, JP Morgan, Hyderabad, evaluated the cold calls made by the students. Mr. Manmanth K brought valuable industry exposure and practical insights, which greatly enriched the learning experience. He attended the calls from students and based on the students’ performance provided constructive feedback, and shared real-world best practices related to cold calling and customer engagement

Mr. Janaka appreciated the initiative taken by the Department of MBA in conducting such a skill-oriented activity and commended the students for their enthusiasm and preparedness. His feedback helped students understand the gaps between academic learning and industry expectations, thereby strengthening their employability skills.

The event was coordinated by the Student Coordinators, Mr. S. Janaka Rao and Ms. Shruthi V. Rai, under the guidance of Prof. Rashmi, Staff Coordinator.